I work at a consumer furniture and electronics online store. The situation we are in, and most retailers is we all produced a ton of inventory due to COVID scarcity, high demand and long lead-times, and are now facing a possible recession.

Have you noticed there have been a ton of sales going on earlier than normal? I reckon, even more and bigger for Black Friday.

Everyone has too much inventory and are trying to bolster their cash reserves, while reducing fixed overhead costs like storage if possible.

Given how expensive sea shipment and raw materials were over the past year, most sales I've seen this far are definitely losing money.